Hi! I’m Helen.
I'm a UX & Product Designer with over 8 years of experience crafting user-centered digital experiences, and over 16 years in visual and interaction design across arts & entertainment, music, and lifestyle brands.
I solve business problems through thoughtful design that delights users and drives results.
Check out some of my featured work.
Featured Work
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Strategic Cross-team Collaboration to Unify All Bank Account Product Experiences:
Modernizing four different bank account summaries with the new design system while achieving a cohesive experience.
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Building Saving Targets: From Ambiguity to Helping Members Reach Financial Goals
Defining and designing a new savings product that makes reaching financial goals simple, engaging, and achievable.
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Customizing Healthier Catering Options on Set
Designed an end-to-end mobile app for ordering and customizing burritos for delivery or craft catering on studio sets.
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Elevating Homes with a New Style in Service Delivery
Led design for luxury plant retailer Leon & George's mobile app, scaling customer touchpoints by seamlessly integrating customization and strategically introducing white glove delivery during checkout.
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Streamlining Multi-User Product Request Tool
Overhauled Ticketmaster's 8-year-old disjointed product request tool into a wizard-like interface that provided clarity, eliminated back-and-forth communication, automated project deadlines, and increased client satisfaction by 62%.
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Reinventing the Product Review Approval Experience
Transforming the review and approval process for B2B and B2C clients from a fragmented experience into an intuitive, guided, and centralized one, eliminating communication bottlenecks and accelerating time-to-market.