Hi! I’m Helen.
I'm a UX & Product Designer with over 8 years of experience crafting user-centered digital experiences, and over 14 years in visual and interaction design across entertainment, music, finance, e-commerce, and lifestyle.
I solve business problems through thoughtful design that delights users and drives results.
Check out some of my featured work.
Featured Work
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0-1 Saving Targets: From Ambiguity to Helping Members Reach Goals
Defining and designing a new savings product that makes reaching financial goals simple, engaging, and achievable.
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Strategic Cross-team Collaboration: Unifying All Bank Account Product Experiences
Modernizing four different bank account summaries with the new design system while achieving a cohesive experience.
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Modernizing Enterprise Web Application: Migrating in Mid-flight
Led redesign of 20+ yr old employee tool, improving workflows and interface with the new design language, while backend tech migrates – all without service disruption.
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Customizing Healthier Catering Options on Set
Designed an end-to-end mobile app for ordering and customizing burritos for delivery or craft catering on studio sets.
> UI/UX
> Native Mobile
> End-to-End, eComm -
Streamlining Request Tool, Speeding Up Submissions
Overhauled Ticketmaster's 8-yr-old disjointed, multi-user product tool into a wizard-like workflow that provided clarity, eliminated back-and-forth communication, automated project deadlines, and increased client satisfaction by 62%.
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Reinventing the Product Review & Approval Experience
Transforming the review and approval process for B2B and B2C clients from a fragmented experience into an intuitive, guided, and centralized flow, eliminating communication bottlenecks and accelerating time-to-market.
Additional Projects
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Customizing Healthier Catering Options on Set
Designed an end-to-end mobile app for ordering and customizing burritos for delivery or craft catering on studio sets.
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Building & Evolving Design Systems: An AI Companion App
Designing a design system from the ground up to set the foundation for scaling designs, while designing an AI app helps inform and evolves a design system.
– Page Coming Soon -
Elevating Homes with a New Style of Service Delivery
Led design for luxury plant retailer Leon & George's mobile app, scaling customer touchpoints by seamlessly integrating customization and strategically introducing white glove delivery during checkout.